Growth & Experiments
The best growth tests change a behavior, not just a metric. ReRight's Decision Engine reads findings from your data and frames them as behavioral experiment cards — the behavior to shift, the hypothesis, and the target to measure.
The Growth Lab produces behavioral experiment cards: each names the behavior you want to move, states a hypothesis about why the change will work, and sets a target metric. The findings behind them come from the Marketing Intelligence Brain, so the framing starts from evidence.
Framing tests behaviorally keeps them concrete and testable instead of vague ("improve engagement"). The card structure makes each experiment reviewable before launch and clear to judge after.
Growth work compounds because every test is recorded with its reasoning. The team builds a library of what moved behavior and what did not, grounded in real data.
Marketing experiments covers the general experiment structure; the growth marketing brain supplies the evidence layer.
What makes an experiment "behavioral"?
The Decision Engine frames each card around a specific behavior to shift, a hypothesis for why, and a target metric — not a vague goal.
Where do the ideas originate?
From findings the Marketing Intelligence Brain surfaces over your connected data.
Is there a record of past tests?
Yes — the cards form a reviewable library of what you tried and what it moved.