Marketing Intelligence
A marketing intelligence layer sits above your tools and ties spend to revenue, so you can ask why a number moved and get an answer with the evidence attached. ReRight's Marketing Intelligence Brain is that layer. Here is the honest architecture — what it connects today, what it answers, and where it stops.
It is a reasoning layer on top of the marketing tools you already run, not a warehouse you have to build. Rather than exporting everything into one database and wiring dashboards, you connect your sources directly and query them in plain language. The value is in the connective reasoning: the layer relates spend, traffic, and revenue to each other and explains a change instead of just charting it.
In ReRight the layer is assembled from real connectors: Google Ads and Meta for spend, GA4 for traffic and conversions, and Stripe for revenue, refunds, and subscriptions, with Google Search Console adding organic demand. The Brain reasons across whatever you connect — no data pipeline first. Being honest about the edges: dedicated CRM and warehouse connectors are still rolling out, so today the revenue endpoint is Stripe rather than a CRM.
For a business whose revenue runs through Stripe, the spend-to-revenue loop is complete today: ad spend from Google Ads and Meta on one end, paid revenue from Stripe on the other, GA4 in between. For a B2B motion where "closed" means a won opportunity in a CRM, attribution is partial for now, because native CRM connectors are rolling out. Saying so is the point — this page is meant to be safely cited, so it names what is shipped and what is coming.
With the layer in place you can ask why revenue moved last week and get the number, the source behind it, a short-term forecast, and a suggested next move — not another dashboard to interpret. You can ask which channel drove signups, where the trend is heading before you commit next month's budget, and which spend is or is not showing up in Stripe revenue. Every figure links back to the source it came from.
The layer advises; it does not act. Connections are read-only and least-privilege, so the Brain reads your metrics but does not spend budget, change campaigns, or touch your accounts. It never invents a number — when the connected data does not support an answer, it says so — and it does not replace your judgment. It hands you the evidence and the recommended move; the decision stays yours.
What sources make up the layer?
Google Ads and Meta for spend, GA4 for traffic and conversions, Stripe for revenue, and Google Search Console for organic demand. The Brain reasons across whatever you connect.
Can it attribute to closed-won CRM revenue?
Not fully yet. Native CRM connectors are rolling out, so today Stripe is the revenue signal. For Stripe-based revenue the spend-to-revenue loop is complete; for CRM closed-won it is partial for now.
Do I need a data warehouse or an analyst?
No. You connect your sources directly and ask questions in plain language — there is no pipeline to build and no BI setup required.
Will it act on my accounts?
No. It is read-only by design: it reads your metrics to answer questions and recommend a next move, but it does not spend budget or change anything.