Channel Intelligence
Marketing data usually lives in tools that never talk to each other. ReRight's Marketing Intelligence Brain connects the ones you run and reasons across them, so you ask one agent a question instead of opening five dashboards. Here is what connects today, what is rolling out, and how to wire it up honestly.
The Brain is a reasoning layer that sits on top of the marketing tools you already use, not another dashboard. You connect your sources and it builds a working picture across whatever you wire up — there is no data warehouse to stand up first and no analyst required to query it. You ask in plain language, and every answer comes back with the source behind the number and a suggested next move.
Right now the Brain connects Google Search Console, Google Analytics 4, Google Ads, Meta, and Stripe. That already spans the pieces most teams argue over: ad spend from Google Ads and Meta, traffic and conversions from GA4, search demand from Search Console, and real revenue from Stripe. Start with a single source and add the rest as you go — the Brain reasons across whatever is connected.
To be straight about it: dedicated Shopify and CRM connectors are still rolling out, along with data-warehouse connectors, so they are not yet live the way the sources above are. Today, Stripe is your commerce and revenue signal inside the Brain. If your store or CRM can post to a webhook, ReRight's Integration Adapters can route that data into your pipeline in the meantime, but a native Shopify or CRM connection is on the way rather than shipped.
Open Connections and pick a source — say Google Ads. You authorize it through the provider's own OAuth using read scopes, so ReRight reads your metrics without gaining the ability to change anything. Repeat for GA4, Meta, and Stripe. Then ask the agent a question like why signups moved last week, and it answers across the connected sources with the source for each figure and a short-term forecast.
Every connection is read-only and least-privilege by design. The Brain reads your data to answer questions — it does not spend budget, change campaigns, or act on your accounts, and it never invents a number: when the connected data does not support an answer, it says so. Your connected data lives in your isolated workspace and answers your questions rather than being pooled across tenants.
Which sources can I connect today?
Google Search Console, Google Analytics 4, Google Ads, Meta, and Stripe. You can start with one and add the others later — the Brain reasons across whatever you connect.
Can I connect Shopify or my CRM?
Native Shopify and CRM connectors are rolling out and not yet live. Today Stripe is the revenue and commerce source inside the Brain, and Integration Adapters can route webhook data from other tools in the meantime.
Do I need a data warehouse or an analyst?
No. You connect your sources directly and ask questions in plain language — there is no pipeline to build first.
Can the agent change my ad campaigns?
No. Connections use read-only OAuth scopes, so the Brain reads your metrics but cannot spend budget, edit campaigns, or act on your accounts.